Program
1. INTRODUCTION
Beauty and Spa Terminology
Origin of Beauty Salon and Spa
Hydrotherapy
The Four Cornerstones
Beauty, Spa and Wellness Industry
Beauty Salon and Spa Trends
2. THE FIRST CHOICE
Choose SPA type and location
Name the Spa
Logo – Logo Copyright
Initial operating costs : estimated budget
Capital – Capital sources
Lease contract
License
Insurance
3. DECORATING AND SETUP SPA
First Impressions
Wall, floor and lighting decoration
Display
Waiting area
Small landscape area
The Front Desk
Furniture
Beauty equipment
Cosmetic and Pharmaceutical
4. HUMAN RESOURCE – LAW
Human Resource for Spa
Recruitment – Screening and Selection
Methods of Interviewing
Performance Appraisals
Listening Skills
Dealing with Complaints
Internal and Training Plan
Leadership
Law for Spa
5. MARKETING – BRAND FOUNDATION
Basic Branding
Website, Facebook, Instagram, Blog, Youtube, Tiktok …
Print Marketing
Television Marketing
Public Relations
Word-of-Mouth Marketing
Establishing Customer relationships / Service
Market Research and Analysis
Business Success and Failure
Retail and Sales Techniques
Menu and prices – pricing strategy
