COURSE CURRICULUM
1. INTRODUCTION
2. INTERNATIONAL AND NATIONAL BEAUTY AND SPA TRENDS AND TECHNOLOGY
Beauty and Spa Terminology
Origin of Beauty Salon and Spa
Hydrotherapy
Hydrotherapy
Latest Technologies
Beauty, Spa and Wellness Industry
Latest Research
Beauty Salon and Spa Trends
3. OPERATIONAL MANAGEMENT
Time Management
Analysing and Optimising Daily Bookings
Treatment Menu and Recipes
Beauty Salon and Spa Environmental Awareness
Water Management
Beauty Salon and Spa Daily Routine
Hygiene
The Importance of Front Office/Reception
Mystery Guest Reports
Types of Client Feedback
Occupational Health and Safety
4. LEADERSHIP
Dealing with Staff
Team and Leadership Values
Team Building
Delegation
Priority Management
Setting Goals
Listening Skills
Dealing with Complaints
Conducting Meetings
Understanding Expectations
Duty Roster Management
5. CONTINUED PROFESSIONAL DEVELOPMENT
Internal and External Training
Training Plan
6. STOCK CONTROL
Value of Strict Control Measures
Distributor/Product House Support and Advice
Managing your Stock Room
Stock Control in the Treatment Room
Retail Stock
Professional Stock
Controlling Theft and Cross-Checking
7. MARKETING AND CUSTOMER RELATIONS
Establishing Customer Relationships/Service
Advertising Mediums/Social Media
Market Research and Analysis
Business Success versus Failure
Market Trends
Branding
Retail and Sales Techniques
Market positioning
Pricing
Promotion
Advertising the business
8. TAX, NATIONAL INSURANCE AND VAT
9. HUMAN RESOURCES
Terminology and Job Descriptions
Laws, Rules and Regulations
Recruitment – Screening and Selection
Methods of Interviewing
Methods of Interviewing
Exit Interviews
Performance Appraisals
The duty of an employer
10. FINANCIAL AND CAPITAL PLANNING
Daily Financial Responsibilities
The 3 Key Financial Statements and Petty Cash
Target Management and Incentive
Capital to start a business
Sales budget
Expenditure budget
Banking procedures
Tax & national insurance
Financial statement
11. BUSINESS PLAN
Planning and Starting the Business Plan
The Key to Business Success
The Business Plan
Record keeping
Making a profit
The salon
